Seaside Park is a 325 acre shoreline park in Connecticut. It is the premiere park in Bridgeport, a city with 146,000 residents. Park maintenance and availability of information were the biggest pain points among park visitors according to planning surveys. My objective was to create ways for everyone to access park information and elevate the perception of Seaside Park — and hopefully the perception of the city of Bridgeport.

The only identity that has existed for Seaside Park was borrowed from general city branding, and was mostly designated for trash cans. Rather than depending on architectural structures, I wanted the identity of the park to focus on a connection to nature.

Copyright © Joseph Giampaoli 2019